Guideposts Corporate Apogee Enhanced Masterfile Mailing List

Exclusively for Apogee members...the Guideposts Corporate Masterfile is now optimized for fundraising appeals. Pinpoint the Guideposts donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc. Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

SEGMENTS COUNTS THROUGH 04/30/2025
647,449 TOTAL UNIVERSE / BASE RATE $105.00/M
 647,449 APOGEE DONOR MATCH*     $105.00/M
 111,274 3 MONTH DONORS     + $13.00/M
 239,759 6 MONTH DONORS     + $6.00/M
 482,870 12 MONTH DONORS    
  *$15/M APOGEE ENHANCEMENT FEE APPLIES AND COVERS ALL APOGEE SELECTS    
  SEE BELOW FOR SPECFIC DONOR CATEGORIES    
DESCRIPTION
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Exclusively for Apogee members...

  

The Guideposts Corporate Masterfile is now optimized for fundraising appeals. Pinpoint the Guideposts Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.

  

Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.

 

Guideposts is a nonprofit organization dedicated to providing hope, encouragement and inspiration to people from all walks of life through its broad reach of magazines, books, products and outreach programs.

  

The Guideposts Corporate Masterfile consists of caring individuals who subscribe to Guideposts Magazine, Angels on Earth Magazine, All God's Creatures, Mysterious Ways Magazine, Mornings with Jesus, Strength & Grace, 60 Days of Prayer, Large Print Editions; and/or they purchase Guideposts books and greeting cards or donate to Guideposts Foundation.

These caring men and women are at a key age and are financially secure. They strive for quality living through self-improvement and are genuinely concerned with family issues and the welfare of others. These subscribers/buyers are extremely responsive to a vast array of offers.
  

Demographics:
Average Age is 67
Average Household Income is $54,000

 

 

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: MAGAZINES, BOOK/PRODUCT BUYERS AND DONORS, DIRECT RESPONSE 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 78% FEMALE 22% MALE  
SPENDING: $23.00 AVERAGE ORDER 
SELECTS
1 MONTH RECENCY   $17.00/M
3 MONTH RECENCY   $13.00/M
6 MONTH RECENCY   $9.00/M
AGE   $10.00/M
APOGEE ENHANCEMENT   $15.00/M
GENDER/SEX   $8.00/M
INCOME   $10.00/M
MULTI PRODUCT   $10.00/M
PAID   $10.00/M
RENEWALS   $12.00/M
SCF   $10.00/M
SOURCE   $10.00/M
STATE   $10.00/M
ZIP   $10.00/M
ADDRESSING
KEY CODING  $2.00/M
DELIVERY FEE  $75.00/F
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