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The New Business Trigger Hotline – Businesses With Trade Activity from D&B is a new-to-the-market prospecting tool for reaching new and small businesses in the United States. It is part of the largest and most comprehensive database of U.S. businesses offering the broadest coverage available of over 20 million businesses of every size and description.
This unique database from D&B tracks the opening of trade lines - B2B lines of credit - that are extended to young, small businesses for goods and services on a monthly basis. Good prospects that maintain trade lines which are extended consistently, tend to be better credit risks. They seek to open trade lines with a select roster of credit sources that meet most of their business needs.
Change in the number of open trade lines month-to-month is both a trigger and potential indicator of company size, expansion or contraction. The perspective gained from this data lets B2B direct mailers select healthier, more responsive prospects for offers of business goods and services. Reporting of trade lines is constant, so the New Business Trigger Hotline – Businesses With Trade Activity from D&B is continuously updated. The result is a high degree of accuracy and response.
As you would expect from the worldwide leader in business intelligence, Dun & Bradstreet makes a wide choice of demographic, firmographic and contact selects available. Business to business direct marketers will therefore find many effective ways to target new and small businesses through their use of trade lines.
The entrepreneurial businesses in the New Business Trigger Hotline – Businesses With Trade Activity from D&B are always open to new business credit relationships. Select the right prospects that match your offer of goods and services at terms while their needs are fresh.
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