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The Business Database with Trade Activity from D&B is a new-to-the-market prospecting tool for reaching new and small businesses in the United States. It is part of the largest and most comprehensive database of U.S. businesses offering the broadest coverage available of over 20 million businesses of every size and description.
This unique database from D&B tracks the opening of trade lines - B2B lines of credit - that are extended to young, small businesses for goods and services that fuel their growth. Good prospects that maintain trade lines which are extended consistently, tend to be better credit risks. They seek to open trade lines with a select roster of credit sources that meet most of their business needs.
The number of open trade lines is both a trigger and potential indicator of company size, health, expansion or contraction. The perspective gained from this data lets B2B direct mailers select more responsive prospects for offers of business goods and services. Reporting of trade lines is constant, so the Business Database with Trade Activity from D&B is continuously updated. The result is a high degree of accuracy and response.
As you would expect from the worldwide leader in business intelligence, Dun & Bradstreet makes a wide choice of demographic, firmographic and contact selects available. Business to business direct marketers will therefore find many effective ways to target new and small businesses through their use of trade lines.
The entrepreneurial businesses in the Business Database with Trade Activity from D&B are always open to new business credit relationships. Select the right prospects that match your offer of goods and services at terms.
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Targeted digital advertising is now available, taking its place alongside postal, email and phone selects to enrich the ways customers and prospects may be reached. Using a proprietary process, customer databases or other traditional mailing list data are matched and cross-referenced with specific internet browsing activity and/or IP address. An integrated network of ad exchanges then serves targeted customers or prospects more timely and relevant digital offers, increasing response rates and overall marketing ROI. This adds a real time, measurable dimension to cross channel campaigns seeking new ways to maximize results.
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