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Tap into a diversely rich email database of more than 120 million consumers. Each of these responsive consumers has recently demonstrated their interests and preferences for hundreds and hundreds of products and services through online transactions, survey response, and by click-activity from an abundance of web and email campaigns. You will find an active audience in categories such as apparel, jewelry and accessories, education, financial services, gifts and collectibles, health-related issues, insurance, political donors and political party indicators, sports and fitness, travel, vehicles, wellness and more.
This dynamic permission database of active consumers tracks online and click-activity from web and email campaigns to delineate which products and offers are of interest to the individual or their households. Each respondent record is a double opt-in and provides an array of behavior preferences that make them ideal leads to receive offers related to their expressed interests.
The base file includes one of the interest/buyer/response segments below:
Purchase Behavior:
Apparel – Men’s; Women’s, Children’s, Infants (including RFM)
Home Office/Electronics Purchases (including RFM)
Jewelry (including RFM)
Pet Products (including RFM)
Sporting Goods Purchases (including RFM)
Upscale Travel Purchases (including RFM)
Brick and Mortar Retail Purchaser (including RFM)
High-End Retail Purchases (including RFM)
Lifechanges:
Brides-to-Be
Newlyweds
New Parent (6/9/12 months or less)
Empty Nester
Parent with Graduating HS Senior
Recent College Graduate
Recent Home Buyer
Retiree
Transportation/Recreation Vehicles:
Automobile Owners by Type/Make/Model/Yr
Boat Owners
Motorcycle Owners
RV Owners
Donors/Political:
Charitable Contributors/Donors
Political Donor (can select by Congressional District)
Political Party Affiliation (can select by Congressional District)
Hobbies and Interests:
Exercise and Fitness by Type (inquire)
Sports by Type (inquire)
Collectors by Type (inquire)
Crafting/Scrapbooking
Cooking Interest
Food Interest
Gardening
Gaming by Type: Electronic;Online;
Health/sports/Wellness Interest
Health Problems in HH by Type: Arthritis; Diabetes; Disability; Orthopedic;
Home Improvement/DIY
Hunting Interest
Pet Owner
Reading
Remodeling
Travel by Type (Inquire)
Wine Interest
More (inquire)
Investors/Investments:
Investors by Type: Foreign; Personal, Stocks; Real Estate; Other
Vacation Property Owner
The entire file is updated quarterly from ongoing feeds. All data is run through hygiene and verification and NCOA prior to output/delivery.
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