|
COUNTS THROUGH 08/31/2025 |
|
|
| 402,815 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 43,098 |
6MO DONORS |
+
$15.00/M
|
| 22,643 |
6MO DIRECT MAIL DONORS |
+
$25.00/M
|
| 38,996 |
6MO DIRECT RESPONSE DONORS |
+
$25.00/M
|
| 94,691 |
12MO DONORS |
+
$10.00/M
|
| 44,159 |
12MO DIRECT MAIL DONORS |
+
$20.00/M
|
| 82,152 |
12MO DIRECT RESPONSE DONORS |
+
$20.00/M
|
| 176,680 |
24MO DONORS |
+
$5.00/M
|
| 60,626 |
24MO DIRECT MAIL DONORS |
+
$15.00/M
|
| 124,543 |
24MO DIRECT RESPONSE DONORS |
+
$15.00/M
|
| 257,669 |
36MO DONORS |
$100.00/M
|
| 76,761 |
36 MO DIRECT MAIL DONORS |
+
$10.00/M
|
| 166,112 |
36MO DIRECT RESPONSE DONORS |
+
$10.00/M
|
| |
NON-RECIPROCAL FEE |
+
$25.00/M
|
| |
CATALOG RATE |
$70.00/M
|
|
|
|
HRC represents a force of more than 3 million members and supporters nationwide. As the largest national lesbian, gay, bisexual, transgender and queer civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.
Orders cancelled/cutback after shipment must be approved in writing by list owner/manager. All orders cancelled after mail date will be subject to payment at full rental price. All cancelled orders, whether run or not, will be subject to a $150/F cancellation fee. **$20/M Non-reciprocal Fee applies to all Mailers who do not release their list.**
All Mailers using this file must adhere to the Standards of Conduct for Non-profit List Rentals and Exchanges http://www.dmaw.org/list-standards/#Standards_of_Conduct_for_Nonprofit_List_Rentals_Exchanges |
|
| POPULARITY: |
100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
49% FEMALE 41% MALE |
| SPENDING: |
$42.00 AVERAGE ORDER |
|
|
| $10-99.99 DOLLAR SELECT |
$10.00/M |
| $15-99.99 DOLLAR SELECT |
$15.00/M |
| $20-99.99 DOLLAR SELECT |
$20.00/M |
| $5-99.99 DOLLAR SELECT |
$5.00/M |
| 12MO |
$10.00/M |
| 24MO |
$5.00/M |
| 6MO |
$15.00/M |
| DEMOGRAPHIC |
$15.00/M |
| GENDER/SEX |
$10.00/M |
| SCF, STATE, ZIP |
$10.00/M |
| SOURCE |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$6.00/M |
| EMAIL/FTP |
$100.00/F |
| RUN CHARGE |
$12.00/M |
| ZIP SET UP |
$50.00/F |
|