|
COUNTS THROUGH 01/31/2025 |
|
|
409,559 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
50,662 |
6MO DONORS |
+
$15.00/M
|
24,727 |
6MO DIRECT MAIL DONORS |
+
$25.00/M
|
48,517 |
6MO DIRECT RESPONSE DONORS |
+
$25.00/M
|
93,002 |
12MO DONORS |
+
$10.00/M
|
43,693 |
12MO DIRECT MAIL DONORS |
+
$20.00/M
|
81,761 |
12MO DIRECT RESPONSE DONORS |
+
$20.00/M
|
179,742 |
24MO DONORS |
+
$5.00/M
|
63,153 |
24MO DIRECT MAIL DONORS |
+
$15.00/M
|
130,700 |
24MO DIRECT RESPONSE DONORS |
+
$15.00/M
|
261,905 |
36MO DONORS |
$100.00/M
|
80,295 |
36 MO DIRECT MAIL DONORS |
+
$10.00/M
|
173,344 |
36MO DIRECT RESPONSE DONORS |
+
$10.00/M
|
|
NON-RECIPROCAL FEE |
+
$20.00/M
|
|
CATALOG RATE |
$70.00/M
|
|
$100-249.99 HIGH DOLLAR DONORS - EXCHANGE ONLY |
|
|
HRC represents a force of more than 3 million members and supporters nationwide. As the largest national lesbian, gay, bisexual, transgender and queer civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.
Orders cancelled/cutback after shipment must be approved in writing by list owner/manager. All orders cancelled after mail date will be subject to payment at full rental price. All cancelled orders, whether run or not, will be subject to a $150/F cancellation fee. **$20/M Non-reciprocal Fee applies to all Mailers who do not release their list.**
All Mailers using this file must adhere to the Standards of Conduct for Non-profit List Rentals and Exchanges http://www.dmaw.org/list-standards/#Standards_of_Conduct_for_Nonprofit_List_Rentals_Exchanges |
|
POPULARITY: |
100 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL SOLD |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
49% FEMALE 41% MALE |
SPENDING: |
$42.00 AVERAGE ORDER |
|
$10-99.99 DOLLAR SELECT |
$10.00/M |
$15-99.99 DOLLAR SELECT |
$15.00/M |
$20-99.99 DOLLAR SELECT |
$20.00/M |
$5-99.99 DOLLAR SELECT |
$5.00/M |
12MO |
$10.00/M |
24MO |
$5.00/M |
6MO |
$15.00/M |
DEMOGRAPHIC |
$15.00/M |
GENDER/SEX |
$10.00/M |
SCF, STATE, ZIP |
$10.00/M |
SOURCE |
$10.00/M |
ADDRESSING |
KEY CODING |
$6.00/M |
EMAIL/FTP |
$85.00/F |
RUN CHARGE |
$12.00/M |
ZIP SET UP |
$50.00/F |
|