Exclusively for Apogee members...
The Blair Masterfile is now optimized for fundraising appeals. Pinpoint the Blair Masterfile donors who are ready for your appeal via category/affinity selects, philanthropic RFM variables, etc.
Apogee, Data Axle's nonprofit co-operative database, serves all nonprofit sectors and contains data from over 30 million philanthropic households and over 1 billion donations.
With a focus on value and style, Blair offers women’s & men’s apparel and accessories, as well as décor and furnishings for every room in the home. Blair Womenswear features on-trend looks in a full range of sizes. Blair Home provides classic décor, textiles and furnishings—all affordably priced—making it easy to refresh and renew every room in the home. Blair Menswear offers a valued resource for updated comfortable classics in extended sizes at affordable prices.
Demographics:
Average Age: 60+
Home Owners: 82%
Percent of online buyers: 21.5%
