|
COUNTS THROUGH 03/31/2026 |
|
|
| 190,003 |
TOTAL UNIVERSE / BASE RATE |
$110.00/M |
| 187,392 |
ACTIVE PAID SUBSCRIBERS |
+
$12.00/M
|
| 181,350 |
ACTIVE PAID DTP SUBSCRIBERS |
+
$24.00/M
|
| 128,957 |
12 MONTH HOTLINE SUBSCRIBERS |
+
$7.00/M
|
| 6,317 |
CANADIAN SUBSCRIBERS |
+
$12.00/M
|
| |
12 MONTH EXPIRES |
$85.00/M
|
| |
CATALOG RATE (NON-ENDEMIC) |
$85.00/M
|
| |
FUNDRAISING RATE |
$75.00/M
|
| |
INSURANCE RATE |
$75.00/M
|
| |
NON RECIPROCAL CHARGE |
+
$20.00/M
|
| |
OUTDOOR ENTHUSIASTS |
+
$16.00/M
|
|
|
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The AIM Outdoor Enthusiasts Masterfile is comprised of an audience who is immersed in their passion and has a love of the great outdoors. They are active participants in their passion and earn above average incomes which gives them the ability to take full advantage of their hobby. This affluent audience is a perfect audience for a vareity of marketers including publishing, general merchandise, outdoor gear, travel & environmental fundraising.
The AIM Outdoor Enthusiasts Masterfile is strengthened and fortified by:
- Horticulture
- Fine Gardening
- Garden Gate
- ** For Available Enhancements please refer to The AIM Enhanced Masterfile**
http://datacards.alc.com/market?page=research/datacard&id=291879
MI, RI, IL ARE OMITTED FROM ALL LIST ORDERS |
|
| POPULARITY: |
 100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL SOLD |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA
CANADA |
| GENDER: |
55% FEMALE 45% MALE |
| SPENDING: |
$25.00 AVERAGE ORDER |
|
|
| 1 MONTH HOTLINE |
$21.00/M |
| 3 MONTH HOTLINE |
$16.00/M |
| 6 MONTH HOTLINE |
$11.00/M |
| CHANGE OF ADDRESS |
$16.00/M |
| DEMOGRAPHIC SELECT |
$16.00/M |
| GENDER |
$10.00/M |
| LIFESTYLE / INTEREST |
$16.00/M |
| LIST TITLE SELECT |
$8.00/M |
| PAID |
$12.00/M |
| SCF / ZIP / STATE |
$10.00/M |
| SOURCE |
$12.00/M |
| ADDRESSING |
| KEY CODING |
$3.00/M |
| EMAIL |
$65.00/F |
| FTP |
$65.00/F |
|
