La Communidad Latina (Hispanic Direct-to-the-Home Delivery Program)

Program Overview

• Inserts Ride-Along with special coupon offerings from top consumer brands and retail promotional materials
• Inserts are placed inside poly bags, along with retail shopping circulars, and delivered to the home
• 83% of Hispanic female shoppers check circulars for coupons and sale items prior to planning a trip to the supermarket
• Quantity: 2,800,000 + per week
• Preferred insert placement inside the bags

Key Program Components

• 3-Step verification process tracks inventory from the time it enters warehouse to the time it reaches the consumers’ homes
• Special safeguard measures in place as required by CPG companies for their coupons
• Outer poly bag has names of promotional retailers inside the bags (JC Penney, CVS/Pharmacy, Home Depot, A & P, etc.)
• Prompt delivery by hand to each destination
• High density Hispanic neighborhoods
• Inquire for other ethnic groups (Asian, African-American)

Insert Specifications

• Maximum Size:                      17 x 12
• Minimum Size:                       6 x 3
• Maximum Weight:                .25 OZ (Inquire for overweight pieces)
• Actual sample required for approval. Inserts must be machine insertable.

Rate

• $65/M
• Overweight – Inquire
• Minimum Order- 250,000

Contact:

Jeff Holland

E-Mail: jholland@ithinkdirect.com

Phone: 914-984-2105

• To order this list, contact your List Broker and ask for NextMark List ID #431659 or click here to place your request.
• Use NextMark List Order Entry Software or Bionic Media Planning Software
• $0.00 MINIMUM PAYMENT
• NET NAME IS NOT ALLOWED
• EXCHANGE IS NOT AVAILABLE
• REUSE IS NOT AVAILABLE