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The Wind & Weather catalog offers a complete selection of indoor and outdoor weather-related instruments and gifts, plus elegant home and garden ornaments. Items are nature-inspired, eco-friendly decor and accessories that add an instant beauty to the home and garden.
Demographics/Profile:
Women - 71%, Men - 26%
Average Age: 62
Average Income: $75,000
Source:
Direct Mail and Internet
General Comments:
Dollar is based on average purchase. Last Purchase and Cumulative Purchase are both selectable.
Product is tied to 24 month recency.
Shipping promotions are approved on a case by case basis.
Sample mailing piece is required for approval.
****PRODUCT SELECTS****
Bird/Nature, Decorative and Decorative/Functional Garden, Gifts, House Indoor and Weather
Ask us about our Behavioral Models:
Data Axle's Behavioral Models have been applied to the Wind & Weather file, providing ready-made "marketing answers", utilizing a full array of Data Axle data. Every possible variable was used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.
Pricing Policy:
Net Name 85%
Minimum: 50,000
Run Charge: $10/M
Terms:
List owner will only allow deductions for internal dupes, pander drops, and bad zips to arrive at adjusted gross.
Net is calculated against the merge.
List owner considers all rental/exchange terms reciprocal.
15% Commission to Recognized Brokers. |
