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Buying apparel remains at the top for any “Top of” list. Men are now more apt to be if not fashion forward, a bit more concerned with their overall appearance. And this includes buying both practical and fashionable clothing. Developing a style of their own is evidenced by the increase in menswear clothing lines. This demonstrates a sure case of supply and demand! The men here buy gym clothes, accessories, footwear, dress cloths, casual wear and more.
There is a lot more to the Mix and Match – Men’s Apparel Buyers guy than a plain old T-shirt and a pair of jeans. Shopping at Department Stores or online gives these men lots of options. The Mix and Match – Men’s Apparel Buyers do just that. They may shop at stand-alone retail stores and traditional malls for that pair of jeans that fits just right. With the onset of smart phones and tablets, they are also shopping using mobile marketing channels. This unique file is selectable by device type in addition to many other targeted segments. Select by apparel type and layer in the demographics you need to (mix and match) target just the right audience. Seasonality plays a big role on the buying habits here.
They buy everything from outdoor wear to formal attire and everything in-between. Sourced from transactional data and a large CPG file, the Mix and Match – Men’s Apparel Buyers are both very direct mail and email responsive. In addition to retail offers, they make strong prospects for credit card, subscriptions, apparel buyers, home décor, catalog and insurance offers. Both e-mail and postal names are available. |
