These affluent gentlemen have an advantage of discretionary income. With that benefit, they can easily travel, dine out, buy high-end gifts, apparel, and other high ticket items. They also elaborately furnish their homes with only the best that money can buy! The affluent gentlemen in this list all are fully employed (some even self-employed), have an average household income of $150,000, and are well-educated. The consumers here are known to make investments in property and stocks as well. These are the people who also vacation in only the best of destinations. They have the higher-end credit limits on their credit cards. These money-spending guys are living the American dream and they know it!
These consumers are known to be very direct mail responsive and are great prospects for self-improvement, sports catalogs and magazines, fine cigar offers, wine & gourmet foods, restaurants, automobiles, health and fitness magazines, credit card offers, and other offers relating to the better living.
SUGGESTED USAGE:
|
Personal Computers & Electronics
|
|
Investment & Insurance Offers
|
|
Gourmet Restaurants
|
|
Home Furnishings – Indoor & Outdoor
|
|
Music, Video & DVD Offers
|
|
Travel Offers
|
|
Magazine / Catalog Offers
|
|
Tobacco / Cigars / Wine
|
|
Automobiles
|
|
General Merchandise
|
|
Apparel Catalogs
|
|
Credit Card Offers
|
|
Health & Fitness Products
|
|