| Fur - Fish - Game Magazine is a publication that has served the practical outdoors since 1925. Readers look to Fur - Fish - Game to provide them with the latest hunting, fishing and trapping techniques, how-to articles, and information on useful and innovative outdoor equipment. These men are interested in hunting, fishing,trapping, camping, boating and other outdoor activities.
   Most subscribers live in C & D counties making these individuals prime targets for mail order offers.   Demographic Profile:Average Age 42
 Average Income $58,300
 Household Income $75,000
 Married 77%
 Homeowners 86.7%
 Boatowners 58.4%
 Fish 83.7%
 Hunt/Shoot 96.6%
 Camp 69.2%
 Average acres owned/leased 77
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