|
COUNTS THROUGH 10/28/2024 |
|
|
| 3,212,937 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
| 227,676 |
MONTHLY HOTLINE |
+
$10.00/M
|
| |
EMAILS |
+
$20.00/M
|
|
|
|
These are individuals who give from their hearts. These people have made contributions to various types of fundraising organizations such as health-related, environmental, child-related, and political. A recent donor survey revealed that the 65+ group may not be the only target of fundraisers in the future. People age 30-50 were found to give twice as much as older and younger age groups. Additionally, the gifts of young adults (age 18-29) are only $20 a year less than the 65+ group. Mailers may want to test these three age groups from within this list.
|
|
| POPULARITY: |
 99 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
SELF-REPORTED, MOB & TRANSACTIONAL DATA, COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
52% FEMALE 45% MALE |
|
|
| 90 DAY MOB HOTLINE |
$5.00/M |
| AGE |
$6.00/M |
| BANKCARD HOLDERS |
$10.00/M |
| DONORS BY TYPE |
$7.50/M |
| GENDER |
$6.00/M |
| HOMEOWNER |
$5.00/M |
| INCOME |
$6.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MAIL ORDER BUYERS |
$7.50/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| STATE, ZIP, SCF |
$5.00/M |
| SWEEPSTAKES ENTRANTS |
$7.50/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| RUNNING CHARGES |
$8.00/M |
| ZIP+4 |
$6.50/M |
|
