|
COUNTS THROUGH 10/28/2024 |
|
|
| 2,157,487 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
| 183,492 |
MONTHLY HOTLINE |
+
$10.00/M
|
| |
EMAILS |
+
$20.00/M
|
|
|
|
The donors on For the Love of Animals file have made contributions to various animal-related causes ranging from animal shelters to protecting endangered species. They are mostly married women who have a median age of 49 and a median household income of $50,000. These individuals are likely to be pet owners who also give to other charities including humanitarian, children’s, and health/disease causes. For the Love of Animals is a must test for animal-related, wildlife and environmental causes. These individuals are also responsive to pet products, magazines, general merchandise catalogs, and more. They can be reached at their postal and/or email address.
Some Interesting Stats:
-
Overall giving increased from last year; online giving increased 13%.
-
Charities that focus on the environment/animals saw an increase of 7%.
-
Nearly half of millennials follow between one and five non-profit organizations on social media.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MOB, SELF-REPORTED AND TRANSACTIONAL DATA, COMPILED LISTS |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
52% FEMALE 46% MALE |
|
|
| AGE |
$6.00/M |
| BANKCARD HOLDERS |
$10.00/M |
| DONORS BY TYPE |
$7.50/M |
| ETHNICITY BY TYPE |
$10.00/M |
| GENDER |
$6.00/M |
| HOMEOWNER |
$5.00/M |
| INCOME |
$6.00/M |
| INTERNET CONNECTED |
$25.00/M |
| MAGAZINE SUBSCRIBERS |
$7.50/M |
| MAIL ORDER BUYERS |
$7.50/M |
| MARITAL STATUS |
$5.00/M |
| MOB BY CATEGORY |
$10.00/M |
| PET OWNERS |
$7.50/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| STATE, ZIP, SCF |
$5.00/M |
| TRAVELERS |
$7.50/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| RUNNING CHARGES |
$8.00/M |
| ZIP+4 |
$6.50/M |
|