|
COUNTS THROUGH 10/28/2024 |
|
|
2,157,487 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
183,492 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
EMAILS |
+
$20.00/M
|
|
The donors on For the Love of Animals file have made contributions to various animal-related causes ranging from animal shelters to protecting endangered species. They are mostly married women who have a median age of 49 and a median household income of $50,000. These individuals are likely to be pet owners who also give to other charities including humanitarian, children’s, and health/disease causes. For the Love of Animals is a must test for animal-related, wildlife and environmental causes. These individuals are also responsive to pet products, magazines, general merchandise catalogs, and more. They can be reached at their postal and/or email address.
Some Interesting Stats:
-
Overall giving increased from last year; online giving increased 13%.
-
Charities that focus on the environment/animals saw an increase of 7%.
-
Nearly half of millennials follow between one and five non-profit organizations on social media.
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|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MOB, SELF-REPORTED AND TRANSACTIONAL DATA, COMPILED LISTS |
PRIVACY: |
OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
52% FEMALE 46% MALE |
|
AGE |
$6.00/M |
BANKCARD HOLDERS |
$10.00/M |
DONORS BY TYPE |
$7.50/M |
ETHNICITY BY TYPE |
$10.00/M |
GENDER |
$6.00/M |
HOMEOWNER |
$5.00/M |
INCOME |
$6.00/M |
INTERNET CONNECTED |
$25.00/M |
MAGAZINE SUBSCRIBERS |
$7.50/M |
MAIL ORDER BUYERS |
$7.50/M |
MARITAL STATUS |
$5.00/M |
MOB BY CATEGORY |
$10.00/M |
PET OWNERS |
$7.50/M |
PRESENCE OF CHILDREN |
$5.00/M |
STATE, ZIP, SCF |
$5.00/M |
TRAVELERS |
$7.50/M |
ADDRESSING |
KEY CODING |
NOT AVAILABLE |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUNNING CHARGES |
$8.00/M |
ZIP+4 |
$6.50/M |
|