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CVS Pharmacy has over 9,000 retail locations in 49 states and is the 7th largest retailer in the country. 70% of the US is within 3 miles of a CVS store. CVS sells prescription drugs and a wide assortment of general merchandise including convenience foods, photo finishing, personal care and beauty products. 4.5 million retail customers are serviced by CVS every day.
Overall, CVS demographics mirror the U.S. population, however CVS customers are better educated, have higher incomes and higher home values.
SCALE & TARGETING:
Reach millions of shoppers per day across CVS’s store footprint, or in select DMAs and CVS Store ZIP codes. Store ZIP Codes have also been appended with demographic data for increased targeting. For example, advertisers can focus on target ZIP Codes that index high for A18-44, A65+ or home owners earning $100k+.
TURNKEY SERVICE:
The SMS team has flawlessly collated and distributed over 1 billion bag inserts to date. Pricing includes insert production, and collating the inserts into CVS Pharmacy shopping bags before the bags get to stores to ensure shoppers in targeted stores see your message.
MEDIA FORMAT:
4-color 6.125" x 9.5" insert visible from the outside and guaranteed to be seen. Custom formats can also be developed based on your needs, or you can supply your own insert or product sample (must be QA tested). In addition, market-specific creative and offer test configurations are available.
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COMMITMENT DUE: 12 Weeks prior to insertion
MATERIALS DELIVERY DATE (SUPPLIED INSERT): 8 weeks prior to distribution
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