Staying healthy and fit is a priority for these seniors who purchase a variety of nutrition, health and wellness products to support their active lifestyle. These are on-line and direct mail buyers of vitamins, herbal remedies, beauty aids, and nutritional supplements. Source is selectable; 55% online and 45% Direct Mail Sold.
Selectable Monthly Age Groups:
40-50 = 81,000
55-65 = 107,000
65-75 = 95,000
75+ = 23,000
The following product categories are selectable:
- Vitamins and Supplements
- Diet Products
- Skin Care / Anti Aging
- Herbal/Nutraceutical Remedies
These mature consumers are excellent prospects for many offers including:
- Collectibles
- Apparel
- Gift and General Merchandise
- Pet Products
- Health & Beauty Items
- Life and Auto Insurance
- Fundraising Appeals
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