THE AMERICAN SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS (ASPCA) WAS THE FIRST HUMANE SOCIETY TO BE ESTABLISHED IN NORTH AMERICA AND IS, TODAY, ONE OF THE LARGEST IN THE WORLD. THE ASPCA'S MISSION IS TO PROVIDE EFFECTIVE MEANS FOR THE PREVENTION OF CRUELTY TO ANIMALS THROUGHOUT THE UNITED STATES.
SINCE 1866 THE ASPCA HAS PROVIDED LOCAL AND NATIONAL LEADERSHIP IN THREE KEY AREAS: CARING FOR PET PARENTS AND PETS, PROVIDING POSITIVE OUTCOMES FOR AT-RISK ANIMALS, AND SERVING VICTIMS OF ANIMAL CRUELTY.
HEADQUARTERED IN NEW YORK CITY, THE ASPCA MAINTAINS A STRONG LOCAL PRESENCE, AND WITH PROGRAMS THAT EXTEND ITS ANTI-CRUELTY MISSION ACROSS THE COUNTRY, THEY ARE RECOGNIZED AS A NATIONAL WELFARE ORGANIZATION. THEY ARE A PRIVATELY FUNDED 501C3 NOT-FOR-PROFIT CORPORATION, AND ARE PROUD TO BOAST MORE THAN 1 MILLION SUPPORTERS ACROSS THE COUNTRY.
THE ASPCA'S DONORS HAVE AN AVERAGE AGE OF 55 AND AN AVERAGE HOUSEHOLD INCOME OF $61,000. ASPCA DONORS ARE GENEROUS MULTI-CHANNEL GIVERS AND INCLUDE HUNDREDS OF THOUSANDS OF COMMITTED MONTHLY SUPPORTERS. ASPCA DONORS ALSO EXPRESS THEIR COMPASSION FOR MANY ENVIRONMENTAL, HUMANITARIAN, CHILDREN'S AND HEALTH/DISEASE CAUSES.
WWW.ASPCA.ORG
SOURCE: DIRECT MAIL SOLD AND DRTV SOLD
AGE (+$15/M):
24-35 20,515
36-45 46,258
46-55 87,952
56-65 209,461
66-75 370,116
76+ 450,221
INCOME (+$15/M):
$45K-55K 100,726
$55K-65K 79,407
$65K-75K 118,056
$75K-85K 61,567
$85K-95K 65,380
$95K-105K 63,551
$105K-115K 38,689
$115K-125K 43,620
$125K + 355,952
INTERESTS (+$15/M):
AUTOMATIVE WORK= 349,761
AVID BOOK READER=878,319
BIBLE DEVOTIONAL READING= 264,310
COLLECTOR= 437,647
INVESTMENTS= 333,838
WWW.ASPCA.ORG
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