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The Setting the Sails Boating Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or merchandise related to boating, sailing, and yachting. These enthusiasts are active outdoor enthusiasts who enjoy being on the water for a relaxing day of fishing or competitively racing their yachts or power boats. They have the purchasing power to buy publications and products ranging from boating and fishing magazines to swimwear and boat trailers.
This buyer's list targets a customer base of male and female consumers who shop for boating merchandise for themselves and as gifts for the boating enthusiast in their life. These individuals own cabin cruisers, sailing yachts, fishing boats, catamarans, schooners, sailboats, powerboats, jet boats, motor boats, rowboats, houseboats, and pontoons. They often belong to boating clubs and will sail or boat to various ports of call and marinas. They use their boats to scuba dive at exotic locales, fish fresh and salt water seas, water ski open lakes, camp on distant shores, and swim from the deck of their boat. Many boats have sleeping cabins and kitchen galleys so boating enthusiasts can stay on the open water for long periods of time. These individuals have the discretionary income to purchase boats, perform the necessary maintenance and accessorize. They purchase publications and books that feature boating, travel destinations, yachting, camping, and fishing.
Along with books and magazines, individuals in the Setting the Sails Boating Publication and Product Buyers list purchase related merchandise. They buy boating attire, swimwear, footwear, anchors, docking gear, boat trailers, fishing gear, toiletries, sanitary systems, ladders, propellers, swim platforms, sail gear, life jackets, radios, first aid kits, navigational gear, buoys, cabin accessories, dock bumpers, dock steps and rails, flares, deck chairs, boat covers, and towels and linens. These individuals buy merchandise through offline and online multichannel sources like retail stores, marinas, print catalogs, e-commerce sites, infomercials, and direct mail.
Setting the Sails Boating Publication and Product Buyers are responsive to marketing offers from retailers, boat manufacturers, email and mobile marketers, travel and event coordinators, credit card issuers, boat clubs, book and magazine publishers, sporting goods stores, food and beverage suppliers, and apparel providers.
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