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The Mystic Publication and Product Buyers list reaches consumers who have made two or more purchases of magazines, newsletters, or books on topics referencing the occult, tarot, astrology, and more. These magazine subscribers and book purchasers refer to the publications to learn about psychic phenomenon, see what the future holds, and discover the natural healing powers of various stones and herbs. They have the purchasing power to buy products ranging from astrology books to birthstone jewelry.
The audience in this list is comprised of men and women who purchase and read books and publications to explore the realm of the spiritual and mystical. They read their daily horoscope to see what the cosmos has in in store for them, read tarot cards and runes to see what fortunes or challenges may cross their path, and discover the personality traits of various astrological signs. They trust their 6th sense and base their decisions on gut feeling as well as facts. Many of these readers also purchase books for pleasure reading on the occult. They read about the supernatural including paranormal activity, magic, witchcraft, ghosts and spirits, and mythological creatures. They enjoy going to movies and playing video games that feature fantasy or mythical characters. They often visit psychics and enjoy having their fortunes told.
Along with reference publications, these consumers purchase merchandise and products related to the occult and mystical. They buy products that include astrological dice, healing crystals, mystical and fantasy artwork, birthstone rings and jewelry, incense, candles, candle holders, pagan and metaphysical books, Feng Shui products, astrology apparel, collectibles, and DVDs. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.
Mystic Publication and Product Buyers are responsive to marketing offers from retailers, book clubs, DVD and video providers, spirituality retailers, herbal and incense providers, home decor providers, event coordinators, book and magazine publishers, credit card issuers, and direct mail and email marketers.
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