The Herb Buyers and Growers Mailing List allows marketers to target consumer men and women that buy, grow or use herbs of all types of cooking as well as herbal remedies for overall well being and relief of ailments. They are typically health conscious individuals and enjoy cooking with a variety of herbs to bring out the flavor. Consumers in this list purchase products ranging from seeds to planter boxes.
Buyer Profile:
Consumers who purchase herbs or grow for personal consumption reap the benefits of nutrition, taste, and health benefits provided by various natural herbs. They grow herbs in raised beds, greenhouses, containers and windowsill boxes. They harvest the herbs and preserve them by drying and storing them in airtight containers for later use. These consumers use herbs to enhance the flavor of stews, soups, sauces and casseroles. They also buy a variety of herbs that aid in arthritis pain relief, relieve digestive disorders, reduce risk of certain cancers, prevent heart disease and reduce symptoms of depression. They grow or buy oregano, dill, basil, chives, cilantro, parsley, sage, tarragon, thyme, rosemary, cinnamon, turmeric, ginger, St. John’s wort, mint and much more.
Quick Stats:
- Americans spend over $3 billion on gardening annually
- Last year nearly 114 million Americans undertook some type of gardening project
- Women outnumber men in growing food and herb gardens
- Approximately 35% of all households grow food and herbs at home
Product Purchases: potting soil, fertilizer, plant food, cookbooks, kitchenware, pot and pans, plant grow lights, watering cans, gardening gloves, gardening books and DVDs, insect repellant, hand shovels, rakes, garden carts, buckets, knee pads, kitchen organization and storage, sun care products, seedlings, pruners, and garden or kitchen themed decor.
Who would purchase this list: Retailers, credit card issuers, garden centers, gardening magazine publishers, seed catalogers, fertilizer manufacturers, outdoor apparel providers, alternative healthcare providers, pharmaceuticals, skin care providers, plant nurseries, DVD and video providers and more. |
