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The Fun & Games Publication and Product Buyers list reaches parents who have made two or more purchases of books or products related to helping their children learn through educational, fun games. They purchase publications and magazines that provide instructions and ideas on games that develop a child’s imagination or teaches skills. They have the purchasing power to buy products ranging from children’s magazines to board games to video games.
This audience is comprised of biological and adoptive parents of all ages, education, and income levels who have one of more children in their household. They subscribe to and read books and magazines featuring topics on interactive play, travel games, educational games, and outdoor play. Games help children develop problem solving skills, motor skills, hand-eye coordination, and creativity. They buy publications for their children filled with crossword puzzles, brain teasers, connect the dot art, trivia questions, and Sudoku puzzles. They buy publications and magazines that focus on active learning games that teach math, counting, music, and science skills. Various games often help children excel in preschool all the way through high school.
Along with the purchase of books and publications, these parents also buy game-related merchandise and products. They sit down and play family board games, video games, card games, and puzzles with their children. These parents buy flash cards, musical instruments, footballs, soccer balls, electronic games, video games, mobile devices, electronic devices, arts and crafts supplies, televisions, consoles, computers, joysticks, game controllers, game boxes, science kits, and dress-up costumes. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.
Fun & Games Publication and Product Buyers are responsive to marketing offers from retailers, sporting goods providers, electronics providers, educational game providers, arts and crafts suppliers, pediatricians and healthcare providers, day care centers, educational institutions, and lifestyle and children’s publication providers. |
