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The Learn How - Personal Investment Publication and Product Buyers list reaches consumers who have made two or more purchases of books, magazines, or products related to managing their finances and investments. They purchase publications that keep them updated in the investment marketplace, new investment products, and sound financial planning. They have the purchasing power to buy products ranging from whole life insurance to stocks.
Investment management publication buyers are affluent individuals with the discretionary income to manage diverse investment portfolios. Whether implementing a college fund for their child or planning for retirement, these investors are proactive in managing their assets and wealth. They read books and magazines on investment management strategies that include a mix of savings, stocks, bonds, treasury notes, precious metals, retirement accounts, insurance products, tax-deferred products, and mutual funds. They manage their investments to meet short and long term goals. They are young adults investing for the down payment on their first home, young married couples investing in their children’s education, individuals who want to take time off to travel and see the world, and older adults seeking a retirement of leisure. They seek financial planners, investment brokers, insurance agents, and bankers to help them manage their wealth and estate planning.
Besides investment books and magazines, these consumers buy related investment merchandise to improve their net worth. They buy products that increase in value such as gold, silver, diamonds, coins, rare stamps, gems, and high-end jewelry. They buy high-end products for their homes like fine art, paintings, collectible cars, antiques, and sculptures. They buy merchandise through offline and online multichannel sources like brick and mortar retail stores, catalogs, e-commerce sites, infomercials, mobile marketing campaigns, and email or direct mail marketing.
Learn How - Personal Investment Publication and Product Buyers are responsive to marketing offers from high-end retailers, debt reduction companies, insurance companies, banking institutions, investment brokers, accountants, legal services, mutual fund companies, investment firms, financial publications, continuing education providers, securities brokers, and financial planners. |
