Just Mommies email product buyers list allows marketers to target women who have recently given birth to their new bundle of joy. These new moms are welcoming an infant son or daughter to the family and often have one or more other children in the household. Female consumers in this list purchase products via email ranging from diapers to nursery furniture to raise a healthy, happy child.
New moms in this list are a busy bunch! They have newborns and young infants in the household and must care of their every need. Between diaper changes, feedings and little sleep, these moms depend on quality products and services that offer convenience, help to keep their child safe, protect their health and wellbeing, stimulate development and make them happy. They decorate the nursery in themed decor, travel to visit with grandparents, and search for day care services to care for their child while at work. They take their child to the pediatrician for vaccinations, wellness checks, and when ill. When there are older children in the household, these moms must also attend to their needs along with the newest member of the family. These women are also receptive to products that relieve stress and promote relaxation from their hectic schedules.
Quick Stats:
- The average age at which women in the U.S. have their first child is 25.2; 14% of new moms are 35 or older,
- 54% of new mothers have at least some college education; up 13% from 20 years ago
- Women make 80% of the general purchasing decisions for their families and 93% of the food purchases
- 25% of families are headed by single moms
Product Purchases: car seats, strollers, baby carriers, baby vitamins and supplements, breast pumps, baby bottles, formula, baby food, bibs, cribs, bassinets, changing tables, cradles, dressers, hampers, bedding, bath tubs, bath toys, high chairs, bottle sterilizers, baby monitors, pacifiers, stuffed animals, baby swings, bouncers, crib mobiles, diapers, sleepers, baby shampoo, baby powder, diaper bags, and baby wipes.
Who would purchase this list: baby food and beverage providers, early child development product suppliers, magazine publishers, pharmaceuticals, formula manufacturers, children’s toy manufacturers, children’s furniture providers, children’s apparel providers, credit card issuers, day care centers, health spas, insurance providers and much more. |
