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The Continuing Education Development Publication and Product Buyers list reaches professionals who have made two or more purchases of books, magazines, or related products to obtain qualifying leads of individuals who would benefit from continuing education opportunities. These leads include high school seniors, business professionals, and individuals pursuing personal interests. Professionals seeking qualified leads have the purchasing power to buy publications ranging from directories to industry publications.
This diverse group of business and educational professionals are seeking information on individuals who have expressed an interest in continuing their education or can benefit from coursework emphasizing a specific skill. These lead seekers buy reference books, directories, and industry publications containing the contact information of high schools, communicity colleges, and business workplaces. Educational facilities and seminar providers capture leads from individuals who opt-in on their website to receive newsletters or course information. Potential leads include job seekers, individuals looking to continue their education beyond high school or community college, individuals in the workplace, and retirees seeking to expand their computer skills. Educational lead purchasers will also place ads in area school newsletters, consumer and business publications, online pay-per-click ads, and direct mail campaigns.
Along with books and magazines, professionals in the Continuing Education Development Publication and Product Buyers list purchase related business products. They buy computers, software, electronics, PDAs, business wear, ergonomic office furniture, promotional products, office supplies, storage supplies, and back-up storage devices. They buy business products through offline and online multichannel sources like bookstores, catalogs, websites, retail stores, infomercials, and direct mail marketers.
Continuing Education Development Publication and Product Buyers are responsive to marketing offers from retailers, direct mail and email marketers, book publishers, credit card issuers, industry publications, and tradeshow coordinators. |
