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The Craft Beer Connoisseurs List allows marketers to target men and women who purchase specialty brewed beers to drink at home or enjoy with friends in pubs, micro-breweries and restaurants. Consumers in this list purchase products ranging from mugs to bar ware so they can enjoy lagers, IPAs, blondes, malt liquors and brand new micro brews and seasonal favorites.
Buyer Profile:
The U.S. has over 150 styles of beers and 20,000 beer brands to tempt the taste buds of consumers who enjoy the frosty brews. Craft breweries see revenues of over $23 billion in retail sales with sales forecasted to continue to rise to meet the demand. Consumers who choose craft beers as their alcoholic beverage of choice enjoy the variety of flavors tasted in the beers such as sweet, malty, bitter, fruity, salty, sour, nutty and roasted. They purchase seasonal brews featuring the unique harvests of the seasons including huckleberry and pumpkin. These consumers enjoy having a beer while watching the game and get-togethers with family and friends. They buy craft beers for personal consumption and as gifts for housewarming parties, birthdays, bachelor parties, and holiday gatherings. The craft beer market is proving to attract more female consumers than traditional beer as they offer a variety of flavors and textures.
Quick Stats:
- 60% men/40% women drink craft beers
- 28% of 25-34 year olds drink craft beers once a week or more
- 59% live in suburban areas
- 26% enjoy an annual income of $100,000 +
Product Purchases: Ice chests, coolers, beer steins, beer glasses, home brew kits, books, videos, DVDs, growlers, t-shirts, barware, bottle cap openers, koozies, bottle carriers, beer-themed home decor, snacks, calendars, key chains, ball caps, and more.
Who would purchase this list: Retailers, credit card issuers, food and beverage providers, breweries, party suppliers, high-end restaurants, appliance manufacturers, liquor stores and much more.
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