|
COUNTS THROUGH 02/15/2019 |
|
|
1,736,396 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
|
Reach consumers who are in need of term life insurance coverage. These consumers are looking for affordable term life insurance coverage to protect their families. Regardless if you are marketing to consumers who are younger or older this list has been working well for both lead generation and direct response. The list has worked well at a number of different benefit levels. You can select these buyers by exact date of birth, income and over 500 additional data values. Certain medical conditions can be excluded. This list is comprised of data collected from hundreds of different sources including but not limited to, compiled data, transactional data (RFM) and self-reported survey data. The complete file is rebuilt every 6 weeks. One third of the households on file are survey responders. Over two thirds of the households carry actual transactional data from retail, digital and catalog purchases. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, MULTI SOURCED, DIRECTORIES, GOVERNMENT RECORDS, DATABASE Z-24, MASTERFILE ENHANCED, SINGLE BUYERS, MULTI-BUYERS, GIFT BUYERS, RETAIL/POP, CATALOG, COD, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE, PUBLICATIONS, NEWSLETTER, MEMBERSHIP, CREDIT CARDS, TV GENERATED, TV/CABLE TV, RECORD/CASSETTE/CD, VIDEOTAPES/DVD |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
50% FEMALE 50% MALE |
|
AGE |
|
BIRTH DATE |
|
ETHNIC/ETHNICITY |
|
GENDER |
|
INCOME |
|
MARITAL STATUS |
|
ADDRESSING |
KEY CODING |
PLEASE INQUIRE |
|