AFRICAN AMERICAN MAIL ORDER BUYERS Mailing List

As the African American demographic increases, so does their buying power. 68 percent of African Americans don't discard mail before reading it, and 49 percent of all African American adults have responded to a direct-mail offer. African American Mail Order Buyers are African American catalog buyers ranging in age from 18 to 90 who can be selected by mmyy. At 44 million strong and 14% of the country's population, African-Americans make up a powerful group with a growing impact on American culture and business. In addition, higher academic achievement has translated into increases in household income as 44% of all African-American households now earn $50,000 or more with 23% earning more than $75,000. This is pushing their buying power to over $1.3 trillion annually. Exclusive from JF Direct Marketing, we have over 5.9 million African American Mail Order Buyers who can be reached by name at postal address and are an ideal fit for most offers.

SEGMENTS COUNTS THROUGH 01/02/2024
5,971,151 TOTAL UNIVERSE / BASE RATE $85.00/M
 480,205 HOTLINE LAST 90 DAYS     + $7.50/M
 170,126 HOTLINE LAST 30 DAYS     + $10.00/M
DESCRIPTION
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African American Mail Order Buyers are African American catalog buyers ranging in age from 18 to 90 who can be selected by mmyy. In addition, demographic and lifestyle selection is available including income, dwelling type, occupation, ethnicity, hobbies, donor interest, buying interests, and much more. At 44 million strong and 14% of the country's population, African-Americans make up a powerful group with a growing impact on American culture and business. Clothing and style is important to African Americans and they like to lead the trends by being the first to try new fashions. Exclusive from JF Direct Marketing, our African American MOB's have a median annual income of $45,200 with over 86% having at least one credit or debit card. African American Mail Order Buyers is filled with one of the fastest growing market segments in America and should be a must test for your next Direct Response Campaign. 

 

 

African American Mail Order Buyers is updated monthly with fresh names including an NCOA process to the entire file to ensure the very best in data hygiene and deliverability.

 

 

ORDERING INSTRUCTIONS
POPULARITY: 98
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: CATALOG, DIRECT MAIL SOLD, MULTI SOURCED, COMPILED LISTS 
PRIVACY: UNKNOWN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 65% FEMALE 34% MALE  
SELECTS
AGE   $5.00/M
BUYING INTERESTS   
CHILDREN   $5.00/M
CREDIT CARDS   $10.00/M
DONOR INTEREST   
DWELLING TYPE   
ETHNIC/RELIGION   $10.00/M
GENDER   $5.00/M
HOBBIES   
HOME OWNER   $10.00/M
HOTLINE   $10.00/M
INCOME   $10.00/M
MOB'S   $10.00/M
OCCUPATION   
PHONES   $10.00/M
SCF   $5.00/M
STATE   $5.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  PLEASE INQUIRE
EMAIL  $75.00/F
ENCRYPTION  $30.00/F
FTP  $75.00/F
P.S. LABELS  $12.00/M
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