These Catalog Shoppers are a diverse group of shoppers ranging from young professionals to families with children to retired seniors. Consumers who shop via catalogs do so for various reasons - some because they are busy on-the-go individuals who appreciate the time-saving convenience of shopping by mail/online and others because they enjoying flipping through catalogs, coffee in hand, at any time of the day or night. This Catalog Shoppers file offers type of purchase and if it was offline or online, and recency of purchase. Catalog Shoppers are excellent candidates for all kinds of offers, including video/music/book clubs, apparel, home furnishings, electronics, gourmet food, gifts, collectibles, and subscriptions as well as for travel offers, insurance, investment opportunities, fundraising and credit cards.
Buyer Categories:
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Apparel - Children's
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Continuity Shoppers
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Jewelry
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Apparel - General
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Crafts/Hobbies
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Linens
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Apparel - Men's/Big & Tall
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Electronics
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Music
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Apparel - Non-gender Specific
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Food/Beverages
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Novelty
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Apparel - Teenager's
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Furniture
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Other Merch/Services
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Apparel - Women's/Petite/Plus
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Garden
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Personal Care
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Arts & Antiques
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General Merchandise
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Pets
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Automotive
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Gifts
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Photo & Video Equipment
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Beauty
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Health
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Specialty Food/Gifts
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Books
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Holiday Items
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Sports & Leisure
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Children's Products
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Home Care
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Stationery
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Collectibles
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Home Furnishings
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Travel
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Computing/Home Office
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Housewares
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