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These credit-active consumers pursue no annual/monthly credit card fees. They pay their minimum balance due on time every month. Many take advantage of 0% balance transfer offers to eliminate higher interest credit cards or consolidate credit card debt even though there may be an associated "transaction fee", which they consider is outweighed by the "zero interest" rate for the introductory time offer.
Almost 75% of these consumers fall within the $20K-$100K income range and skew 45 years of age or older - with a large concentration in the 55-65 age group - trying to catch up and clear debts.
Prime Prospects For:
New lines of credit, banking & financial services, catalogs, and a wide range of goods and services. |
