|
These credit touting consumers love to earn rewards. "Cash Rules" in these households, using their cash rewards to shop, pay bills, buy gifts and more. They like the flexibility and convenience of cash rewards program, are budget conscious and tend to pay their balance in full every month. This audience represents a solid "low-to-middle" income family - 50% have household incomes of $30K-$75K while 23% have incomes between $50K-$75K - Mostly ages 35 and older.
Source: Credit Data, Lifestyle Questionnaires
Prime Prospects For:
New lines of credit, banking and financial services, travel, catalogs, and a wide range of goods and services. |
