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Consumer reports show more than 30 million American households are now purchasing their children’s toys and apparel from catalogs, online, and DRTV each year. These known buyers love the ease and access to products they want. Most companies even offer free shipping to entice these buyers.
Every type of product imaginable is out there and easy to buy. After supplying their credit card or checking account information, they wait for their package to be “sent by mail.” These consumers are also known to be more responsive to online and direct mail advertising. The average age of these impulsive buyers is 35 with an income of $40,000 or better, and 75% of them purchase at least once a month. The consumers here are ideal prospects for various types of product and service offers.
This list is ideal for a variety of offers including coupons, secured credit cards, quick cash, catalog credit, discount pharmacy subscriptions, and more!
The average age is 40 and the average income is $35,000 per year.
SUGGESTED USAGE:
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Credit Card & Family Travel Offers
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General Merchandise
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Catalog & Direct Mail Offers
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