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Regardless of their credit challenges, this sub-prime to lower-ranking credit group is actively purchasing across two or more purchase channels. Multi-channel customers spend three to four times more then single-channel customers do. They are receptive to sub-prime market credit card, catalog, merchandise, insurance and a wide range of goods and services.
Source: Historical Credit Data, survey/Questionnaire
Prime Prospects For:
New lines of credit, banking and financial services, catalogs, insurance and a wide range of goods and services.
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