BABY ON BOARD - CHILDREN'S PRODUCT BUYERS Mailing List

The time has come and your new baby has arrived. Life as you knew it has now changed. This time in the lives of most couples can be a little stressful if not ready for it. Picking out things from apparel, cribs, healthy foods, high chairs, car seats, down to the color of the baby’s first room, all can be overwhelming. These new parents have responded to both online and direct mail offers that target everything they will want and need for their new arrival. The choices of products and services can be overwhelming at times so they rely on brand names and good pricing. They are known to be very direct mail responsive, shop at retail establishments and surf the internet when they go on a shopping spree. These parents are perfect candidates for offers such as insurance, books, catalogs, baby apparel, toys and future savings offers for college and new parent tips.

SEGMENTS COUNTS THROUGH 07/28/2025
3,700,000 TOTAL UNIVERSE / BASE RATE $85.00/M
 300,000 LAST 1 MONTH HL     + $20.00/M
 900,000 LAST 3 MONTH HL     + $15.00/M
 1,800,000 LAST 6 MONTH HL     + $10.00/M
 3,600,000 LAST 12 MONTHS    
DESCRIPTION

The time has come and your new baby has arrived. Life as you knew it has now changed. This time in the lives of most couples can be a little stressful if not ready for it. Picking out things from apparel, cribs, healthy foods, high chairs, car seats, down to the color of the baby’s first room, all can be overwhelming.

 

These new parents have responded to both online and direct mail offers that target everything they will want and need for their new arrival. The choices of products and services can be overwhelming at times so they rely on brand names and good pricing. They are known to be very direct mail responsive, shop at retail establishments and surf the internet when they go on a shopping spree.

 

These parents are perfect candidates for offers such as insurance, books, catalogs, baby apparel, toys and future savings offers for college and new parent tips.

 

 

               SUGGESTED USAGE:

 

    Direct Mail Offers

 

    Home Decor

 

    Magazine & Catalog offers

 

    Credit Card Offers

 

    Book & Magazine Offers

 

    Crafts & Hobbies

 

    Telemarketing & Direct Mail Offers

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: MULTI SOURCED, DIRECT RESPONSE 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $299.00 AVERAGE ORDER 
SELECTS
AGE   $5.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
GEO   $5.00/M
INCOME SELECT   $5.00/M
MONTHLY HOTLINE   $20.00/M
PHONE NUMBER   $20.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL/FTP  $50.00/F
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