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This list is comprised of subscribers to AMERICAN CITY BUSINESS JOURNALS' publications, which are available throughout the country in some of the nation's fastest growing markets. Entrepreneurs rely on these regional publications to keep them informed about business developments, trends and issues in their local markets. Subscribers are owners and top managers of small companies who influence all business purchases.
Through the Wiland modeling program, mailers of this database have the opportunity to apply their house or prospecting model to the American City Business Journals file in order to better target prospects. This can be utilized for new test opportunities or expansion activity on the file.
Demographic Profile:
Average age .53.6
Average household income $233,000
Average net worth $1,800,000
Average value of investments $1,400,000
Owner/Partner/Top Mgmt 62%
President/CEO 31%
Vice President 9%
Influence decisions at their company 81%
College graduate 85%
Companies with less than 100 employees 70%
Avg # domestic airline flights/year 8.2
Avg # nights spent in hotel/year 18.6 |
