PET OWNER HOUSEHOLDS Mailing List

Our Pet Owner Households file are individuals and families who own at least one pet. They are caring, affectionate folks who view their pets as part of their families and best friend to others. Sixty-five percent of U.S. households, or about 79.7 million families, own a pet, according to the 2015-2016 National Pet Owners Survey. For 2016, it estimated that $60.59 billion will be spent in America on our pets. Food, supplies/OTC medicines, veterinarian care, new adoption and pet purchases along with pet services like grooming & boarding leading the way. It's estimated that 70-80 million dogs and 74-96 million cats are owned in the United States. Approximately 37-47% of all households in the United States have a dog, and 30-37% have a cat.

SEGMENTS

COUNTS THROUGH 01/02/2024

32,113,857

TOTAL UNIVERSE / BASE RATE

$85.00/M

19,584,055

DOG OWNERS

12,941,160

CAT OWNERS

11,864,150

MOB OWNERS

+ $10.00/M

976,517

30 DAY HOLTINE BUYERS

+ $10.00/M

DESCRIPTION

Our Pet Owner Households file are individuals and families who own at least one pet. They are caring, affectionate folks who view their pets as part of their families and best friend to others. Sixty-five percent of U.S. households, or about 79.7 million families, own a pet, according to the 2015-2016 National Pet Owners Survey. For 2016, it estimated that $60.59 billion will be spent in America on our pets. Food, supplies/OTC medicines, veterinarian care, new adoption and pet purchases along with pet services like grooming & boarding leading the way. It's estimated that 70-80 million dogs and 74-96 million cats are owned in the United States. Approximately 37-47% of all households in the United States have a dog, and 30-37% have a cat. JF Direct has over 30 million Pet Owner Households who can be reached by name and postal address and are must for all Pet offers.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #423061 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
5,000 NAME MINIMUM ORDER $450.00 MINIMUM PAYMENT
85% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($10.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
REUSE IS AVAILABLE
CANCELLATION FEE AT $50.00/F

MARKET:	CONSUMER
CHANNELS:
SOURCE:	COMPILED LISTS, WARRANTY CARD, LIFESTYLE QUESTIONNAIRE, OPT-IN E-MAIL, INSURANCE, MULTI SOURCED, CATALOG, DIRECT MAIL SOLD
PRIVACY:	UNKNOWN
DMA?:	YES - MEMBER
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	52% FEMALE 48% MALE