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Dual eligible Americans qualify for both Medicare and Medicaid and almost all have low or no income, with nearly 90% falling far below the federal poverty level. Health insurers are eager to market to these individuals who represent nearly $300 billion through capitated models and shared savings for managed care plans. The AmeriLINK Dual Eligible Index identifies consumers who are most likely dual eligible.
KBM Group brings you the broadest, most accurate coverage of the data elements – like age, income and buying power – most critical to your marketing efforts, and we back that up with best-in-breed services and consultation.
Rely on Insurance Experts
Our experience providing marketing solutions to the nation’s top healthcare providers uniquely qualifies us to make testing recommendations for your specific program needs. Count on us for:
Exact Date of Birth — Use the most complete source of date of birth information available.
Females by Name — Lift response by targeting females by name (and by DOB!) for a more personal touch.
Broad Range of Selects — Choose from hundreds of selects including demographic, lifestyle and attitudinal variables.
Maximum Deliverability — Count on your mail piece getting into the right mailbox through our superior postal processing.
Deceased Suppression — Our databases have been carefully screened to suppress deceased individuals.
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