|
COUNTS THROUGH 04/04/2019 |
|
|
| 983,455 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
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|
Reach consumers who are likely to enroll in a Medicare Advantage program or those that are likely to switch their current Medicare Advantage Plan. These consumers are looking for coverage or coverage changes in the next Annual Election Period. This list is based on a propensity model built from over 1,000,000 survey responders. The model is validated and re-scored with every update. Mail responsiveness is included in the model. This is one of the nation’s most comprehensive and responsive consumer files. This Database is comprised of data collected from hundreds of different sources including but not limited to, compiled data, transactional data (RFM) and self-reported survey data. The complete file is rebuilt every 6 weeks. One third of the households on file are survey responders. Over two thirds of the households carry actual transactional data from retail, digital and catalog purchases. |
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| POPULARITY: |
 98 |
| MARKET: |
CONSUMER |
| CHANNELS: |
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| SOURCE: |
COMPILED LISTS, MULTI SOURCED, MASTERFILE ENHANCED, SINGLE BUYERS, MULTI-BUYERS, CATALOG, INTERNET/ON-LINE, OPT-IN E-MAIL, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
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| AGE |
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| BIRTH DATE |
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| ETHNIC/ETHNICITY |
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| GENDER |
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| INCOME |
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| MARITAL STATUS |
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| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
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