|
COUNTS THROUGH 02/15/2019 |
|
|
| 3,532,993 |
TOTAL UNIVERSE / BASE RATE |
$69.00/M |
|
|
|
This propensity model analyzes answers from survey responders and identifies prospects who do not have dental insurance from their employers or they plan to switch their current dental insurance within the next 12 months. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, MULTI SOURCED, SINGLE BUYERS, MULTI-BUYERS, CATALOG, INTERNET/ON-LINE, DIRECT RESPONSE, LIFESTYLE QUESTIONNAIRE, WARRANTY CARD, PUBLICATIONS, CREDIT CARDS, TV GENERATED, TV/CABLE TV, CONTINUITY/CLUB/BUYER, RECORD/CASSETTE/CD, VIDEOTAPES/DVD, TELEMARKETING |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
|
|
| AGE |
|
| BIRTH DATE |
|
| DEMOGRAPHIC CLUSTERS |
$20.00/M |
| DUAL INCOME HOUSEHOLDS |
$18.00/M |
| DWELLING UNIT TYPE |
$2.50/M |
| EDUCATION |
$10.00/M |
| ETHNIC/ETHNICITY |
|
| GENDER |
NO CHARGE |
| GEOGRAPHY |
NO CHARGE |
| HOME OWNER |
$5.00/M |
| HOUSEHOLD INCOME RANGE |
$5.00/M |
| INCOME |
|
| LENGTH OF RESIDENCE |
$2.50/M |
| MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
| MARITAL STATUS |
$2.50/M |
| NETWORTH |
$15.00/M |
| PAYMENT TYPE - BANKCARDS |
$10.00/M |
| RECENCY |
$25.00/M |
| RURAL, SUBURBAN, URBAN |
$3.50/M |
| SINGLE PARENT HOUSEHOLDS |
$5.00/M |
| ADDRESSING |
| KEY CODING |
PLEASE INQUIRE |
|
