HAMMER & NAILS - HOME IMPROVEMENT ENTHUSIASTS Mailing List

Homeowners know that a house is never completely finished; there are always touch-ups and repairs to make it better. “Hammer & Nails” Home Improvement Enthusiasts range from perfectionists that change tiny details, to owners that have that old fixer upper. These consumers buy and shop from the internet, catalogs, or their favorite home center to find products and deals that they can’t do without to get the job done. By going online, they can find contractors and workers or buy lighting fixtures, ceiling fans, furniture, appliances, sinks, or flooring just to name a few. They even may tackle the job themselves.

These home projects can be small like changing wall paper and painting. They also like adding another whole room, doing plumbing, or building something outside. Needless to say, the best thing about these home improvements enthusiasts is they all love to buy new tools and products. These consumers are ideal candidates for online shopping deals, credit card offers, home improvement books, magazines and videos, self-improvement seminars, mail order catalog offers, and telemarketing.

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