Sprint Data Solutions introduces the Assault and Hunting Rifle Owners Mailing List, a comprehensive database of responsible large-size gun owners who uphold their right to bear arms with utmost seriousness. Updated daily with fresh prospects, this list has been delivering hot results throughout the year.
Key Features:
- Targeted Audience: Access to a specialized group of large-size gun owners who are serious and responsible about their rights.
- Updated Daily: Constant addition of fresh new prospects ensures the list remains current and relevant.
- High Responsiveness: Proven record of delivering hot results all year round, making it a valuable resource for various campaigns.
Applications:
- Firearm and Outdoor Retailers: Ideal for promoting products, accessories, and services related to firearms, hunting, and outdoor activities.
- Safety Training Organizations: A valuable resource for advertising safety and training programs for responsible gun ownership.
- Advocacy Groups: Suitable for outreach and advocacy campaigns promoting responsible gun ownership and usage.
Data Quality:
- Fresh and Accurate: Regularly updated to ensure the information is current and accurate, maximizing the effectiveness of your campaign.
- Segmentation Options: Customize your marketing approach by utilizing segmented data fields for more personalized communication.
Pricing:
For detailed pricing, customization options, and additional information, please contact Sprint Data Solutions.
Connect with Responsible Gun Owners!
Leverage this opportunity to engage with a dedicated audience of responsible assault and hunting rifle owners and elevate your marketing campaigns.
Sprint Data Solutions Worldwide Marketing is now positioned to help companies with the rifle owner contacts they may need to enhance their business and marketing efforts. Companies that serve other businesses will benefit from business postal mailing lists that better facilitate reaching out to these high-volume clients.
Then some businesses focus on individuals and the general public. Consumer postal mailing lists are the ready solution for this area, though the best lists are more specific based on client needs and consumer demographics. Sprint Data Solutions Worldwide Marketing is here to assist in narrowing down leads to the most effective ones.
How Sprint Data Solutions Worldwide Marketing Began
Sprint Data Solutions Worldwide Marketing first blossomed as the idea of a disabled veteran who became the founder. Completing the responsibilities to the military and helping to protect the United States led to a new phase of life, and that was to help grow the economy. The way forward was through assisting other businesses to find the markets they needed to thrive. That simple decision led to a small start-up that today has a staff with over 50 years of combined experience in the marketing industry.
Sprint Data Solutions Worldwide Marketing first began operations just before digital marketing in the direct mail sector. This led to many foundational lessons about marketing and the importance of data acquisition, maintenance, and analytics, which were critical to data-driven marketing techniques coming from the emerging digital marketing sphere. When digital marketing finally proved viable, Sprint Data Solutions Worldwide Marketing was positioned to make a fast, easy transition for both itself and its clients to enjoy early-mover advantages in this area.
Today, Sprint Data Solutions Worldwide Marketing has grown far beyond its initial service range of only its hometown, Las Vegas, Nevada. The entire United States is now served, including both Hawaii and Alaska. Beyond the USA, the North American continent is accessible as well for businesses that wish to reach the Canadian and Mexican markets. And for those with international ambitions, crossing the Atlantic to other European Union nations like France is also offered.
A Passionate Market
One characteristic of rifle owners throughout America is that they are passionate about their ownership. While owning a rifle may have been initially for more practical purposes in America’s past, such as hunting or protecting a property and its crops and animals from predation, rifle ownership can often mean much more. For some, rifle ownership is now as much about identity and even politics as it is about utility, lending even more importance to owning a weapon.
This passion has created a hunting and assault rifle owner’s “lifestyle,” which means they have an active interest in things related to that lifestyle. Gun owners are proud and protective of their nationality as Americans and their specific identity as American owners of a rifle. Both that pride and passion make them receptive to the relevant marketing approaches.
Different Needs For The Same Interest
While a common interest binds together hunting and assault rifle owners, they come from various walks of American life and thus can be appealed to by a broad range of products and services. What seems logical for one hunting rifle owner may not be relevant to an assault rifle owner. What might not seem appropriate to either may be just what both are looking for based on economic or lifestyle circumstances.
For example, one area that makes for accessible marketing to hunting rifle owners is often the gear associated with hunting itself. It’s not just about the rifle itself, the ammunition, or the tools for cleaning and maintaining a gun. Proper protective clothing for hunting is also essential, so are additional accessories like hunting knives, compasses, and first aid kits.
For Assault rifle owners, it’s not unusual for an interest in additional military equipment. Protective, military clothing, like Kevlar body armor, other weapons, and even vehicles may all be actively sought to emulate a more military style of life in keeping with owning an assault rifle. It’s just a matter of the right product or service being known to the right rifle owner.
Databases Based On Different Metrics
Sprint Data Solutions Worldwide Marketing has hunting rifle and assault rifle owners lists for any business that wants to offer their product or service to this market. One of the first requirements that companies will have is to know where these markets are, which is why specific geographic breakdowns of rifle owners are available. Owners can be targeted to a particular part of a town or city, a state, an entire region of the United States, or the country as a whole.
However, Sprint Data Solutions Worldwide Marketing also has demographic breakdowns for specific needs. So if a company wants to reach out to Christian rifle owners, owners over the age of 30, or owners based on ethnicity, or even economic class, these kinds of specific demographic categories are also available.
Consumer Target Marketing Lists – Sprint Data Solutions Takes The Guess Work Away
In the past, one of the biggest issues with advertising, especially mass consumer advertising, was just how uncertain the results were of any tangible return on investment. Traditional media advertising such as television commercials or print ads for signage on buildings or billboards worked on the most common laws of averages. In effect, advertising was based on hope; if enough people saw a product or service being marketed, the statistics indicated that out of a random sampling of people, there was likely to be at least a small percentage for whom the advertising was relevant. From that percentage, there would be a smaller percentage who would act on the advertising and seek out the product or service offered.
In other words, traditional advertising operated on the hope eventually, someone who found a piece of advertising useful might act on it. But aside from seeing a bump in business after advertising went out, there was no way to measure the results. And because of the mass media nature of this advertising, there was no way to know how many people in a given advertising campaign would have found the marketing relevant to their interests.
Direct Marketing Goes Next Level
There’s the old saying “knowledge is power,” and in the world of business, knowledge can mean profit. While mass-market advertising hopes to hit as many people as possible, relying on a small percentage to respond, direct marketing is a more precise, targeted form of advertising. Rather than try to hit everyone, direct mail marketing—either in physical letter or digital email form—prefers to hone in on people with a specific interest in a product or service being advertised.
So, for example, while a billboard advertising medical services for cancer treatment is unlikely to be useful to 50% or even 10% of the people who drive by that billboard during the day. However, the same type of marketing would have a much higher rate of interest and response if it was sent only to people who have been diagnosed with cancer and are actively seeking treatment. But this kind of marketing, while highly effective, is only viable if people have access to lists that indicate what type of demographic or marketing disposition people have.
Data Needs Context
Information is always a good thing, but information truly comes into its own if you know what to do with it. In the past, direct mail advertising wasn’t much different from mass-market advertising. Businesses that paid for direct mail advertising would get access to a general consumer marketing list. So now, the marketing effort, rather than being broadcast on TV, or put on a billboard, was mailed directly to a person’s home. However, businesses still didn’t know who these people were, demographically speaking, or whether they would be interested in the offered product or service—general consumer marketing lists were just that; too general.
Modern direct mail techniques, however, are about more than compiling addresses. Relevance is a key issue for direct mail marketing, ensuring that a person sent this type of marketing will find it relevant to their needs or interests. When someone is presented with a product or service they find useful, there is a much higher chance of getting a response. The real work comes in collecting that relevant data, to begin with, and keeping it current.
Today, there are many more ways to measure and categorize engagement. People who take surveys, people who interact with marketing online, and people that consent to have their interests added to lists are all ways that more precise, market-relevant data can be collected and curated. This is what Sprint Data Solutions Worldwide Marketing has been committed to for years.
Making Strides In The Digital Era
Sprint Data Solutions Worldwide Marketing can help any business with an interest in accessing general consumer lists. But for those that want to take things further, those general consumer marketing lists can be refined according to demographic or marketing interest metrics. It’s a methodology that Sprint Data Solutions Worldwide Marketing has perfected for years, from its humble beginnings as a direct mail service serving only Las Vegas, Nevada.
Today, the company serves the entire United States and clients with businesses interests in other countries, such as North American nations like Mexico and Canada, as well as markets across the Atlantic, like France and other European countries. It has achieved this steady growth through a commitment to good data, and more importantly, maintaining that data’s relevance.
Constant Curation
Marketing data is not a static thing. Simply collecting someone’s address or a one-time response to a piece of marketing is no guarantee of continuing relevance. The most obvious example of this is that people move all the time, and eventually, they die. So without curating mailing details for relevancy, marketing sent to an address may be going to someone who no longer lives at that location or is deceased. In either case, the direct mail effort is wasted because it is not current and, therefore, not relevant.
Sprint Data Solutions Worldwide Marketing doesn’t just compile lists but rigorously curates them and maintains them with verification systems. NCOA/CASS certification on lists, for example, means that clients have the confidence to know that lists include people who have responded to surveys and marketing material in multiple instances, encouraging a high rate of interest and engagement.
More importantly, however, these general consumer marketing lists are meticulously categorized. This means that businesses interested in approaching a specific demographic, such as the Christian market, won’t inadvertently be sending material to Jewish or Muslim households. In the same way, retirement or elderly medical-related materials will go to the right senior demographic rather than be sent to college students with no means or interest to respond. The same goes for specific marketing demographics, such as those interested in charities, technology, commercial, or industrial applications.
If you want to find out which people are the most responsive to your product or service, Sprint Data Solutions Worldwide Marketing is here to help. Contact us and let us help you reach out to the markets that want what you offer.
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