GUN OWNERS TODAY Mailing List

Gun Owners Today consists of just over 1,600,000 active online and mail-order buyers who are passionate about gun ownership and the shooting sports.

SEGMENTS COUNTS THROUGH 05/06/2025
1,623,099 TOTAL UNIVERSE / BASE RATE $85.00/M
 1,623,099 GUN OWNERS     $85.00/M
  MULTIPLE GUN OWNERS (INQUIRE)     + $10.00/M
  CONCEALED AND CARRY PERMIT HOLDERS (INQUIRE)     + $10.00/M
DESCRIPTION

Gun Owners Today consists of just over 1,600,000 active online and mail-order buyers who are passionate about gun ownership.  Through incentivized telemarketing and survey follow up, these direct-mail responsive individuals have reported additional reasons for their gun ownership,including hunting, self-defense, sports-shooting, and/or purely as a collector.  Many of these individuals are outdoors enthusiasts and enjoy camping, fishing, hunting, hiking as well as boating, amongst other hobbies so your offers for subscriptions/memberships, outdoor apparel, sports gear, insurance and so many more would be perfect for this target audience. 

ORDERING INSTRUCTIONS
POPULARITY: 99
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: COMPILED LISTS, DIRECT RESPONSE, MULTI SOURCED 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 20% FEMALE 80% MALE  
SELECTS
AGE   $5.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
HOBBIES/INTERESTS   $10.00/M
HOME OWNER   $7.50/M
HOME VALUE   $10.00/M
HOUSEHOLD INCOME SELECT   $5.00/M
MARITAL STATUS   $5.00/M
OCCUPATION   $10.00/M
PARTY AFFILIATION   $10.00/M
PET OWNER   $10.00/M
PRESENCE OF CHILDREN   $7.50/M
RETIRED   $10.00/M
SCF   $5.00/M
STATE   $5.00/M
VETERAN   $10.00/M
ZIP   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
EMAIL  $75.00/F
FTP  $50.00/F
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