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UnderServed Americans tend to live in a cash economy, with many of their financial decisions driven by the realities of their day-to-day lives. These consumers have all indicated they do not have a checking account at any financial institution and rely on money order services to pay their bills. Value Wizard's UnderServed NO Checking Accounts database is 100% direct response, consisting of consumers who recently responded to an online promotion. These proven responsive consumers have also opted in to receive a variety of other third party offers. Date of birth and opt in information are also selectable.
Today the underbanked population has grown to 68 million people, which represents one in five American households.
This self reported age 18+, third party verified database is perfect for selective financial offers, sweepstakes, magazines, credit cards, entertainment, travel, continuity clubs/programs, and mobile offers. Gender, DOB, homeowner, marital status, income and a variety of other demographics are also available.
Value Wizard can now help marketers target these UnderServed Americans through the mail, by email, and now with display advertising.
SOURCE
Direct Response/Direct Mail/Email/Online
SELECTION INCLUDES
Name & Address/Income/Geography/Age/
Credit Card/Homeowner/Children Present/Mailed Status, etc.
SUGGESTED USAGE:
Insurance Offers, Financial Offers, Catalogs, Sweepstakes |
