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This audience of affluent, on-the-go working female buyers is passionate about getting organized, increasing productivity, and becoming more successful in every aspect of their lives. FranklinCovey consumer product buyers purchase a variety of merchandise from the FranklinPlanner.com site to help them embrace their inner organizer and get more out of life. Extremely loyal, many have relied on these products for over 30 years.
FranklinPlanner.com offers high-quality organizing products to help their customers juggle their schedules and family commitments—turning chaos into order. Products offered include planners, forms and tabs, binders and cases, storage devices, home organization products, tech accessories, pens, books, and more. Their customers depend on them to help organize a day, a space, or a life!
Demographics and Buyer Insights
75% Female
Majority are age 45+
Majority have HHI $100K+
Many are frequent travelers (for personal and business), primarily traveling by air
Majority take 2 vacations/year; most opting for tropical/beach venues
Many have an interest in improving health and losing weight
On the lookout for products that will help simplify their lives, FranklinCovey consumer product buyers enjoy the convenience direct mail offers. Home décor and housewares catalogers will find these women receptive to purchasing a variety of products to streamline, organize, and beautify their homes. They will also enjoy receiving and purchasing from quality women's and children's apparel/accessory catalogers. Taking an average of two vacations each year, they are ideal prospects for all travel and financial/insurance offers. An upscale, educated and engaged audience, they will support causes they are passionate about. International relief, cultural/arts, children's, humanitarian, and environmental nonprofit organizations will find a sympathetic and generous audience. |
