Acxiom Bank Brand Credit Card Audience Propensities Mailing List

Consumer propensity to have or shop with a particular bank brand credit card.

SEGMENTS

COUNTS THROUGH 05/30/2014

TOTAL UNIVERSE / BASE RATE

$20.00/M

BRAND PROPENSITIES: HAVE A CITIZENS BANK ISSUED CREDIT CARD IN THE LAST 12 MONTHS (FINANCIAL)

$12.50/M

BRAND PROPENSITIES: LIKELIHOOD TO HAVE SHOPPED WITH A CITIZENS BANK ISSUED CREDIT CARD IN THE LAST 1

$12.50/M

BRAND PROPENSITIES: HAVE AN ING DIRECT ISSUED CREDIT CARD IN THE LAST 12 MONTHS (FINANCIAL)

$12.50/M

BRAND PROPENSITIES: SHOP WITH A TD BANK ISSUED CREDIT CARD IN THE LAST 12 MONTHS (FINANCIAL)

$12.50/M

BRAND PROPENSITIES: LIKELIHOOD TO HAVE SHOPPED WITH A WELLS FARGO/WACHOVIA ISSUED CREDIT CARD (FINAN

$12.50/M

BRAND PROPENSITIES: HAVE A BANK OF AMERICA ISSUED CREDIT CARD (FINANCIAL)

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A BANK OF AMERICA ISSUED CREDIT CARD IN THE LAST 12 MONTHS

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A CAPITAL ONE ISSUED CREDIT CARD IN THE LAST 12 MONTHS

$12.50/M

BRAND PROPENSITIES: HAVE A CITIBANK ISSUED CREDIT CARD (FINANCIAL)

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A CITIBANK ISSUED CREDIT CARD IN THE LAST 12 MONTHS (FINANCIAL)

$12.50/M

BRAND PROPENSITIES: HAVE A CITIZENS BANK ISSUED CREDIT CARD

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A CITIZENS BANK ISSUED CREDIT CARD IN THE LAST 12 MONTHS

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH AN HSBC ISSUED CREDIT CARD IN LAST 12 MONTHS

$12.50/M

BRAND PROPENSITIES: HAVE AN ING DIRECT ISSUED CREDIT CARD

$12.50/M

BRAND PROPENSITIES: HAVE A TD BANK ISSUED CREDIT CARD

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A TD BANK ISSUED CREDIT CARD IN LAST 12 MONTHS

$12.50/M

BRAND PROPENSITIES: HAVE A USAA ISSUED CREDIT CARD

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A USAA ISSUED CREDIT CARD IN THE LAST 12 MONTHS (FINANCIAL)

$12.50/M

BRAND PROPENSITIES: HAVE A U.S. BANK ISSUED CREDIT CARD

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A U.S. BANK ISSUED CREDIT CARD IN THE LAST 12 MONTHS

$12.50/M

BRAND PROPENSITIES: HAVE A WELLS FARGO/WACHOVIA ISSUED CREDIT CARD

$12.50/M

BRAND PROPENSITIES: SHOPPED WITH A WELLS FARGO/WACHOVIA ISSUED CREDIT CARD

$12.50/M

DESCRIPTION

Consumer propensity to have or shop with a particular bank brand credit card. They are ideal prospects for offers to include: credit, loan, mortgage, loyalty and reward offers, clothing, accessories and other merchandise promotions. Card brands include: Bank of America, Capital One, Citibank, Citizens, HSBC and other bank brands.

Acxiom’s Audience Propensities are a comprehensive suite of integrated scores designed to predict consumer behavior, as well as product and brand affinities. Thousands of pre- built, propensity model scores are available for immediate use, requiring little configuration. They provide rich insights into a consumer’s likelihood to respond, convert and remain loyal, as well as preferences for certain channels. Audience Propensities are vertically focused and have been developed with industry-specific, syndicated data from leading data providers. They are particularly effective when immediate availability, cost efficiency and ROI are critical factors.

DELIVERY SCHEDULE:
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ORDERING INSTRUCTIONS

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5,000 NAME MINIMUM ORDER $0.00 MINIMUM PAYMENT
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