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Consumer propensity to have or shop with a particular rewards card. They are ideal prospects for offers to include: airline, hotel and other loyalty and reward offers, credit, loan, clothing, accessories and other merchandise promotions. These selections can be layered to create a comphrensive view of the consumer.
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Acxiom’s Audience Propensities are a comprehensive suite of integrated scores designed to predict consumer behavior, as well as product and brand affinities. Thousands of pre- built, propensity model scores are available for immediate use, requiring little configuration. They provide rich insights into a consumer’s likelihood to respond, convert and remain loyal, as well as preferences for certain channels. Audience Propensities are vertically focused and have been developed with industry-specific, syndicated data from leading data providers. They are particularly effective when immediate availability, cost efficiency and ROI are critical factors.
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