The Value Focused niche marketing list is powered by Epsilon consumer data and is part of NFocus Consulting's Consumer Households Database. The result is a database which is consistently ranked as the #1 compiled consumer database in accuracy and coverage.
Average Age: 39
Average Income: $27K
Average Length of Residence: 5
Percent with Kids: 2%
This niche is composed of households who do not have children. About half of this niche lives in rented units, but the average home value for those that do own their homes is about $105,500. The households in the Very Spartan niche are highly mobile and have very short length of residence, usually less than 5 years. These are mostly blue collar workers that have a high school diploma or some college education.
Value Focused households have few credit cards, and make few purchases, with only $600 in recent discretionary spend recently, When they do spend, the households in this niche purchase automotive accessories, home décor, beauty supplies, hunting/fishing equipment, magazines, and low-ticket apparel.
Their interests include book reading, contests/sweeps, music, sports, fishing, automotive work, and collectibles. Other outdoor interests include camping and hiking. In addition, they are concerned with their health and like to receive health-related information in the mail. Members of this niche are less likely to use a Web portal such as AOL, Yahoo, or MSN.
The Value Focused niche includes households more likely than average to own commercial trucks and non-luxury pickups (e.g., Dodge Dakota and Ford Explorer). They also have above average concentrations of non-luxury full-size vans such as the Chevrolet Express. They are also more likely than average to own vehicles with model years prior to 2004.
