The Undaunted Do It Yourselfers niche marketing list is powered by Epsilon consumer data and is part of NFocus Consulting's Consumer Households Database. The result is a database which is consistently ranked as the #1 compiled consumer database in accuracy and coverage.
Average Age: 40
Average Income: $41K
Average Length of Residence: 11
Percent with Kids: 8%
Households in this niche are typically comprised of two adults, no children and several pets. They are primarily homeowners with average home values of $131,500, residing at their homes for 11 years on average. The majority of these households have only a high school education. These households are generally employed in clerical, teaching, or blue collar craftsman positions.
Undaunted Do-It-Yourselfers households own credit cards and use them often. They have a history of mail response and mail order purchases, especially from catalogs with $1,800 in recent discretionary spending across mail, online, and retail. They are most likely to make apparel, magazine, automotive, book, gift, and home décor purchases.
These pet-friendly households are do-it-yourselfers, especially when in need of auto service. Their other interests include cruise ship travel, music, hobbies, nutrition, collectibles, and fishing. They are also always trying to improve their health, and they are interested in leisure travel. Members of this niche are highly reachable via cookie-based Web display advertising, using a PC to access the Internet.
Undaunted Do-It-Yourselfers show vehicle ownership patterns that are more concentrated than average in non-luxury pickups, such as the GMC Sierra and the Toyota Tundra. They also are likely to own non-luxury compact vehicles such as the Mazda CX-5. They are also less likely than average to own new vehicles (2012 forward) and are more likely than average to own used vehicles.
