The Tireless and On the Move niche marketing list is powered by Epsilon consumer data and is part of NFocus Consulting's Consumer Households Database. The result is a database which is consistently ranked as the #1 compiled consumer database in accuracy and coverage.
Average Age: 31
Average Income: $33K
Average Length of Residence: 4
Percent with Kids: 2%
This niche is comprised mostly of young, single, active adults. They are frequently renters with short length of residence, four years or less, and for the nearly one-third of homeowners, home values average $131,000. About half have a little over a high school education. This niche has a low concentration of professional occupations, while sales, military, and clerical types of positions are overrepresented.
Tireless & On the Move households’ credit card usage is average when compared to the general population. They are not as likely to make discretionary purchases as average U.S. households. Recent discretionary spending is only $999 across online, mail, and retail channels. When they do shop, they make magazine, beauty and female apparel, books, magazines, and home décor purchases.
These are very active online households with a keen interest in books, magazines, and music. They enjoy keeping physically fit by running, jogging, snowboarding and skiing, and other extreme sports. They enjoy cooking and culinary activities, watch their diets and are always looking for ways to self-improve. While they do not purchase a lot, they express an interest in mail order and may represent good future prospects. They are less likely to use a Web portal such as AOL, Yahoo, or MSN.
Tireless & On the Move households show a higher-than-average propensity to purchase used vehicles, and they are more likely than average to own model years prior to 2005. This niche has higher concentrations in non-luxury segments, including compact vehicles, subcompact crossover utility vehicles, and mid-size vehicles. They are more likely than average to own vehicles such as the Kia Sportage, Toyota Scion, and Suzuki Verona.
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