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Consumer propensity to prefer certain channels for banking and tax preparation. They are ideal prospects for offers to include: online and direct mail promotions for online banking, online bill pay, tax preparation, and pre-paid debit cards.
Acxiom’s Audience Propensities are a comprehensive suite of integrated scores designed to predict consumer behavior, as well as product and brand affinities. Thousands of pre- built, propensity model scores are available for immediate use, requiring little configuration. They provide rich insights into a consumer’s likelihood to respond, convert and remain loyal, as well as preferences for certain channels. Audience Propensities are vertically focused and have been developed with industry-specific, syndicated data from leading data providers. They are particularly effective when immediate availability, cost efficiency and ROI are critical factors.
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