|
COUNTS THROUGH 02/15/2019 |
|
|
| 210,343 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
|
|
|
The Online Insurance Buyer Propensity Model targets consumers who are most likely to purchase insurance online. This Purchase Porpensity Model allows you to target not only those who make online transactions, but also those who purchase insurance online. This selection may be coupled with age and interest selections to identify households that are ready to go to the internet for insurance quotes and resulting purchases. Purchase Propensity Models introduces methods for targeting and selecting names. The propensity models identify behaviors and propensities of consumers to engage or purchase specific products and services. This particular model identifies consumers based on their propensity to purchase insurance online. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
MULTI SOURCED, RETAIL/POP, BUYERS, SINGLE BUYERS, COMPILED LISTS, MULTI-BUYERS, INTERNET/ON-LINE, AFFINITY LISTS, DIRECT RESPONSE |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
50% FEMALE 50% MALE |
|
|
| AGE |
|
| BIRTH DATE |
|
| DEMOGRAPHIC CLUSTERS |
$20.00/M |
| DUAL INCOME HOUSEHOLDS |
$18.00/M |
| DWELLING UNIT TYPE |
$2.50/M |
| EDUCATION |
$10.00/M |
| ETHNIC/ETHNICITY |
|
| GENDER |
NO CHARGE |
| GEOGRAPHY |
NO CHARGE |
| HOME OWNER |
$5.00/M |
| HOUSEHOLD INCOME RANGE |
$5.00/M |
| INCOME |
|
| LENGTH OF RESIDENCE |
$2.50/M |
| MAIL ORDER BUYER BY CATEGORY |
$20.00/M |
| MARITAL STATUS |
$2.50/M |
| NETWORTH |
$15.00/M |
| PAYMENT TYPE - BANKCARDS |
$10.00/M |
| RECENCY |
$25.00/M |
| RURAL, SUBURBAN, URBAN |
$3.50/M |
| SINGLE PARENT HOUSEHOLDS |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$0.00/M |
| FTP FILE |
$25.00/F |
|
